Portable Summer-Ready Speakers

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IKEA Introduces the 'VAPPEBY' Portable Waterproof Speaker

IKEA has launched a new 'VAPPEBY' portable waterproof Bluetooth speaker as a part of its new tech collection. Boasting an IP67 waterproof rating for water and dust, the speaker offers silicone buttons that control pausing, playing, and other features that make it ideal for summer events. The 'VAPPEBY' also features a 2,600 mAh battery with up to 80 hours of playback time, a rope for easy carrying, USB-C charging, and a built-in LED light indicator.

IKEA also teased a new 'VAPPEBY' Bluetooth speaker lamp with similar features for outdoor enjoyment. The 'VAPPEBY' portable speaker comes in red, yellow, or black colorways and is available in the US, UK, and the Netherlands at a price point of $14.99 USD.
Trend Themes
1. Waterproof Portable Speakers - There's an opportunity for companies to create speakers that can withstand various weather conditions, making them more versatile for outdoor use.
2. Long-lasting Batteries - There's a market for portable speakers with batteries that last longer, giving consumers more time to enjoy their music without having to charge as frequently.
3. Combined Speaker-lamp Devices - Creating speakers that also function as lamps can provide consumers with multi-purpose products that are both practical and decorative.
Industry Implications
1. Consumer Electronics - Companies within the electronics industry can look into creating more weather-resistant products that are durable and long-lasting without sacrificing quality sound.
2. Outdoor Recreation - Expanding into the outdoor industry can be an opportunity for companies to provide products that cater to outdoor enthusiasts, such as waterproof and portable speakers.
3. Home Decor - Adding speakers to home decor products, like lamps or furniture, can create new and innovative ways to incorporate technology into daily life routines.

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