Beauty photography is like an art form on its own and the Iira Book Shots photo series shows just why this is the case. It is often an experimentation in hair and makeup and the creations that are explored and executed end up being wearable art that will probably never be seen on the streets but will at least make an appearance in a coffee book or two.
Photographed by Vilnius, Lithuania-based Natalie Shau, the Iira Book Shots photo series is very diverse. Each image is very different from the next, yet they are all tied together thanks to a minimalist backdrop.
I especially find the geometric shot in the Iira Book Shots photo series interesting because it draws on a huge fad right now in the fashion industry.
Porcelain Beauty Portraits
Natalie Shau's Iira Book Shots Series is Stunningly Diverse
Trend Themes
1. Beauty Photography - The trend of using beauty photography as an art form creates opportunity for makeup and hair brands to innovate and showcase their products.
2. Wearable Art - The rise of wearable art in beauty photography creates disruptive innovation opportunities for fashion brands to explore new creative directions and collaborate with makeup artists and photographers.
3. Minimalist Backdrops - The use of minimalist backdrops in beauty photography presents an opportunity for production companies to create customizable and portable backdrops for on-location shoots.
Industry Implications
1. Makeup and Hair Brands - Makeup and hair brands can leverage beauty photography to showcase their products and experiment with new creative directions.
2. Fashion Industry - Fashion brands can collaborate with makeup artists and photographers to create and showcase wearable art, expanding their creative reach beyond clothing.
3. Production Companies - Production companies can innovate on portable and customizable minimalist backdrops to offer more affordable and convenient solutions for beauty photography shoots.