To celebrate its 30th anniversary issue, photographer Wiglius de Bie shoots hobo-chic looks in the Iekeliene Stange AvantGarde spread.
In puffy down-filled sleeping bags, this model layers on warmth for the chilly season, putting together voluminous and colorful looks from the likes of Valentino, Gareth Pugh and Burberry Prorsum. Creating feminine silhouettes and creative ensembles the Iekeliene Stange AvantGarde spread makes sleeping bags a fashionable, must-have accessory.
Implications - Youth consumers are looking to the bohemian aesthetic and lifestyle of the past to inform their current choices. This lifestyle is characterized by its nomadic nature and detachment from society; youth consumers are attracted to their freedom that this archetype represents. Companies should consider this lifestyle type when creating ads for this demographic.
Sleeping Bag Princesses
Iekeliene Stange AvantGarde Magazine Editorial Features Couture Covers
Trend Themes
1. Bohemian Aesthetic - Opportunity to create fashion and lifestyle products that cater to the nomadic and free-spirited nature of youth consumers.
2. Layered Looks - Potential to design and market clothing that emphasizes volume and color, allowing individuals to express their creativity.
3. Sleeping Bag Fashion - Innovative chance to develop fashionable sleeping bags that serve as both functional outdoor gear and trendy accessories.
Industry Implications
1. Fashion - Fashion brands can tap into the bohemian aesthetic and create clothing lines that appeal to youth consumers looking for freedom and uniqueness.
2. Outdoor Gear - Outdoor gear companies have the opportunity to design and produce stylish sleeping bags that cater to fashion-conscious individuals.
3. Advertising - Advertising agencies can incorporate the bohemian lifestyle archetype in their campaigns to target the youth demographic.