IDS Toronto is the city's interior design show. It displays cutting edge ideas that are set to push the industry forward. One of the many interesting experiences that the event gave access to is an immersive installation by Dutch designer Marije Vogelzang.
The direction of the exhibit is incredibly captivating. After all, the experience entails "a journey narrated by a seed." Upon entering the food-based installation at IDS Toronto, individuals are prompted to eat one of two seeds. They are given a headset that delivers the seed's narration. The audience is able to survey a number of stations that are geared to activating different senses. For example, one that encourages smelling is equipped with freshly kneaded and cooked flatbreads.
Sensorial Seed Installations
Marije Vogelzang Debuts an Immersive Experience at IDS Toronto
Trend Themes
1. Sensorial Installations - Advancements in immersive experiences that appeal to multiple senses create opportunities for unique and engaging customer interactions.
2. Food-based Narratives - Integration of food with storytelling offers opportunities for designing memorable and impactful experiences.
3. Multisensory Design - Inclusive and accessible design that engages all of the senses creates opportunities for businesses to differentiate themselves in the marketplace.
Industry Implications
1. Interior Design - Incorporating multisensory elements in interior design can enhance the customer experience and set businesses apart from competitors.
2. Hospitality - Offering food-based sensory experiences adds value and engagement for customers in the hospitality industry, as well as opportunities to create unique competitive advantages.
3. Event Planning - Creating immersive experiences with food and storytelling can increase event engagement and create memorable experiences for attendees.