DIY Feline Fashion

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The IDIY Cat Sweater Tutorial Works with Pet Styles

The IDIY Cat Sweater Tutorial video has been orchestrated on behalf of Refinery29's fashion expert Chloe Daley. Daley demonstrated just how simple it is to do an at-home apparel update as she pulled off this pet-inspired style in just over three minutes.

To get this look, Daley began with a basic grey cloth sweater. She continued to embellish the classic piece by way of a tape measure, scissors and glue. Once the preliminary groundwork was laid, seen in the drawings of eyes and ears, she stitched the designs with black thread. Fabric glue was then used to apply pink and black gems. The final product, complete with whiskers, is a simple essential for cat lovers.
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Industry Implications
1. Fashion and Apparel - Opportunity for disruptive innovation in the fashion and apparel industry by catering to DIY pet fashion trends.
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3. Pet Supplies - Opportunity for disruptive innovation in the pet supplies industry by offering personalized and customized pet accessories.

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