Stockholm-based label Schnayderman’s introduces the new Identity collection that is set to launch for the Spring/Summer 2021 season. The brand references one's self identity and explores the topic on a deeper level through design aesthetics. The seasonal capsule is full of modern silhouettes that are essential looks for the warmer seasons ahead.
There are soft tailored items and layering options as well, detailed with captivating graphics. Schnayderman’s works in collaboration with illustrator Julia De Ruvo and graphic artist Christian Altmann to create prints to join the seasonal roster. Schnayderman’s also taps Swedish jewelry label Kultur 5 to create a selection of handmade sterling silver items. A variety of identity interpretations are also explored by photographers such as Romain Sellier and Martina Bacigalupo.
Self Identity-Themed Spring Fashion
Schnayderman’s Launches the Identity Collection for SS21
Trend Themes
1. Self Identity-themed Fashion - Opportunity for brands to create fashion collections that explore and celebrate individual identity through design.
2. Artistic Collaboration - Opportunity for fashion brands to collaborate with illustrators, graphic artists, and photographers to create unique and visually captivating collections.
3. Layering Options - Opportunity for fashion brands to provide versatile and functional layering options in their collections for the warmer seasons.
Industry Implications
1. Fashion - The fashion industry can incorporate self identity themes and collaborate with artists to create innovative and visually striking collections.
2. Jewelry - Jewelry industry can explore collaborations with fashion brands to create unique and handmade pieces that complement self identity-themed fashion.
3. Photography - Photography industry can work with fashion brands to showcase and capture the essence of self identity-themed fashion collections in visually appealing ways.