I have never hoped to be invited to be a member of a site more than I have for ideeli. The website is an ultra-exclusive site that offers up to 90% discounts on high end designer fashions -- it's like a virtual sample sale. The fashions and accessories on ideeli.com are not worn, they're not the rejected pieces from last season; they are brand new, up-to-the-minute fashions from designers like Oscar de la Renta, Gucci, Prada, Vivienne Tam
The members-only shopping community has fashions and accessories from this season and last.
"We work directly with the brands and we choose items that we know our members will really love," Mary Cannon told ABC news.
"People can expect to get 40 to 75-percent or more off the original price," said Paul Hurley, ideeli's CEO.
After being invited, the membership is free, or you can opt in to pay $7.99/month to receive VIP text messages to your phone when new items make their way to the store. The first floor membership, as it's called, also entitles members to enter giveaway programs like designer handbags, hats and other goodies.
Invite-Only Luxury Shopping Sites
Ideeli
Trend Themes
1. Invite-only Luxury Shopping Sites - Disruptive innovation opportunity: Creating exclusive online shopping communities with discounted high-end fashion items.
2. Ultra-exclusive Virtual Sample Sales - Disruptive innovation opportunity: Offering brand new, up-to-the-minute designer fashions at significantly discounted prices through members-only websites.
3. VIP Text Message Alerts for New Inventory - Disruptive innovation opportunity: Providing a subscription service that sends VIP text messages to customers' phones when new items become available in the online store.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Launching online platforms that connect fashion brands directly with customers, offering exclusive discounts on high-end designer fashions.
2. E-commerce - Disruptive innovation opportunity: Establishing members-only shopping websites that offer virtual sample sales and VIP subscription services for accessing discounted products.
3. Mobile Marketing - Disruptive innovation opportunity: Developing text message alert systems for fashion retailers to notify customers about new inventory and special offers.