Last winter, we brought you news on IdeaPaint, a startup that offers whiteboard paint for DIY whiteboard surfaces. The company has since blown up, with appearances at Dwell on Design LA in 2009 and a feature by Forbes.
While chalkboard paint has resonated with families and the DIY set, IdeaPaint whiteboard paint broadens this appeal to include businesses, schools and retail establishments. Check out the video features from Dwell on Design and Forbes above and below, respectively.
Whiteboard Paint
IdeaPaint Turns Any Surface into a DIY Whiteboard (UPDATE)
Trend Themes
1. DIY Whiteboard Surfaces - The popularity of whiteboard paint for creating DIY whiteboard surfaces creates opportunities for companies to offer innovative products catering to the DIY market.
2. Multi-functional Surfaces - With the rise of IdeaPaint's whiteboard paint, there is potential for companies to develop other multi-functional paints that can be used on a variety of surfaces.
3. Innovative Workspace Solutions - As whiteboard surfaces become more accessible, companies can cater to businesses and schools looking for innovative workspace solutions that encourage collaboration and creativity.
Industry Implications
1. Paint - As more companies see the potential of whiteboard paint, there is an opportunity for disruption within the paint industry as companies develop new types of coatings and finishes.
2. Education - Whiteboard paint offers a versatile and cost-effective way to create collaborative learning spaces, this presents opportunities for businesses to create tailored solutions for educational facilities.
3. Retail - Whiteboard surfaces offer retailers a unique way to visually communicate with customers and employees, presenting diverse opportunities to create unique, interactive experiences and convey information.