South Korean-based fashion imprint ICYTO introduces its latest collection that is designed specifically for the Summer 2022 season. It is launched in collaboration with art that is made alongside Belgium-based creative studio UBER & KOSHER.
The seasonal capsule stems from a vintage design language that also fuses together elements that nod to racing culture and militaristic styles as well. This includes items such as sleek jackets, tees with graphic design, bold pants in a variety of looks, and some headwear options as well. The new logo designs that detail the looks are made in collaboration with UBER & KOSHER. This is most notably seen on the racing jackets and the graphic tees in the capsule.
Militaristic Summer-Ready Fashion
ICYTO Unveils a New Capsule for the Summer 2022 Season
Trend Themes
1. Vintage-military Fashion Fusion - There is a growing trend in the fashion industry to mix vintage and military-inspired styles to create unique collections that appeal to consumers.
2. Collaborative Design Partnerships - The use of collaborations with creative studios and other artists is becoming increasingly popular in the fashion industry, providing opportunities for disruptive innovation in design and marketing.
3. Seasonal Capsules - The launch of seasonal capsules is a popular trend in the fashion industry that allows companies to release limited collections that create a sense of exclusivity and urgency for consumers.
Industry Implications
1. Fashion - The fashion industry is constantly evolving and changing, providing opportunities for disruptive innovation in design, sustainability, and marketing.
2. Art - The collaboration between fashion brands and artists opens up opportunities for disruptive innovation in the art industry, such as the creation of unique, wearable art pieces and the exploration of new design aesthetics.
3. Marketing - The fashion industry provides opportunities for disruptive innovation in marketing through the use of social media, influencers, and experiential marketing strategies that engage consumers and create brand loyalty.