'Logogym' is a new fitness program that involves recreating iconic logos. Many consumers have jobs that require spending long hours sitting in front of computers. This simple workout provides an easy way for consumers to squeeze some exercise time into their daily life.
Logogym is a quick cardio workout that is inspired by the world's most popular logos. The exercises involve stretching and contorting one's body into the shape of iconic logos for brands such as Nike, NBC and Chanel. While the activity may seem unusual, each exercise provides a fun and easy way for employees to exercise at work. The program was designed by 'Studio Dumbar' as a means of exploring how the human body can be used for visual branding.
Those who participate in the exercise program can showcase their body logos on the Studio Dumbar website.
Logo-Inspired Office Workouts
This Fitness Program Involves Recreating Iconic Logos
Trend Themes
1. Remote Work Fitness - Opportunity for fitness programs that cater to the growing number of remote workers who spend long hours sitting in front of computers.
2. Gamified Exercise - Opportunity to create fitness programs that incorporate gamification elements, such as recreating iconic logos, to make workouts more enjoyable and engaging.
3. Brand-inspired Workouts - Opportunity for fitness programs that use famous brands and logos as inspiration for exercises, providing a unique and creative way to stay active.
Industry Implications
1. Fitness and Wellness - Opportunity for fitness companies to develop and market workout programs specifically designed for office workers, targeting the growing demand for convenient and effective exercise solutions.
2. Corporate Wellness Programs - Opportunity for companies to incorporate logo-inspired workouts as part of their employee wellness initiatives, promoting physical activity and brand engagement simultaneously.
3. Visual Branding and Design - Opportunity for branding and design agencies to explore new ways of incorporating the human body and physical movements into visual branding strategies, merging fitness and design disciplines.