Stone Island introduces its latest Icon Imagery collection -- this time, for the Fall/Winter 2019 season and it features a selection of knitwear, sweaters, and jackets for the colder weather. The design language is highlighted by the latest special camo-style fabrication, which arrives in colors that are suitable for the Fall season.
The range also sees down jackets that are prepared to tackle the winter weather, a series of Harrington bomber jackets with reflective details, trousers to match, multicolored parkas, sippers knits, and the nylon metal outerwear. The Icon Imagery collection also features the monochromatic Ghost capsule, featuring a captivating bomber jacket with paneling details and an asymmetrical opening. The seasonal collection is set to launch later this year.
Camo-Styled Technical Fall Outerwear
Stone Island Unveils Its Icon Imagery Capsule for FW19
Trend Themes
1. Camo-style Fabrication - Disruptive innovation opportunity: Explore new ways to incorporate camo-style fabrication into various industries like fashion, outdoor gear, and home decor.
2. Reflective Details - Disruptive innovation opportunity: Develop innovative materials and techniques to incorporate reflective details into products in industries such as sportswear, safety equipment, and automotive accessories.
3. Monochromatic Ghost Capsule - Disruptive innovation opportunity: Create new limited edition capsule collections featuring monochromatic designs to attract collectors and enthusiasts in industries like luxury fashion, art, and home interior.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize the latest camo-style fabrication and reflective details to create cutting-edge clothing designs that appeal to fashion-forward consumers.
2. Outdoor Gear - Disruptive innovation opportunity: Integrate camo-style fabrication and reflective details into outdoor gear products such as tents, backpacks, and jackets to enhance functionality and style.
3. Home Decor - Disruptive innovation opportunity: Incorporate camo-style fabrication and reflective details into home decor items like curtains, rugs, and furniture to create unique and trendy designs.