This campaign for ICHI jeans is damn funny in a strange way.
The print ads take the campaign's slogan "be the babe" literally by having one hot babe in ichi jeans pose among chicken. Well, girls with a chicken head... Which is not that flattering for the ichi wearing girl, but funny nonetheless.
Other scenarios include being the babe among a group of monkey-headed girls, cow-headed girls and other animals/girls.
The ads were created by “& Co†ad agency from Denmark. Yep, these are the same guys who gave us the hot partially nude girls dressing and acting like guys in the JBS mens underwear ads. Refresh your memory.
Sexy Animals to Sell Jeans
Ichi's Be The Babe Among Animals Ads
Trend Themes
1. Animal-inspired Fashion Advertising - Opportunity for disruptive innovation in the fashion industry by incorporating animal-inspired themes into advertising campaigns.
2. Humorous Advertising Campaigns - Opportunity for disruptive innovation in the advertising industry by incorporating humor into ad campaigns.
3. Literal Interpretation in Advertising - Opportunity for disruptive innovation in the advertising industry by taking literal interpretations of slogans and incorporating them into ad campaigns.
Industry Implications
1. Fashion - Animal-inspired themes can be incorporated into fashion advertising campaigns to create disruptive innovation opportunities.
2. Advertising - Humor can be used in advertising campaigns to create disruptive innovation opportunities.
3. Marketing - Taking literal interpretations of slogans in advertising campaigns can create disruptive innovation opportunities for marketing strategies.