Premium coffee brand Gevalia has introduced a new ready-to-drink iced coffee with almond milk.
Coffee drinkers of today are preoccupied with many different factors when it comes to their pick-me-up beverage, including taste, potency, nutrition and convenience. Gevalia's latest innovation considers these factors, providing a ready-to-drink beverage supplemented with the nutritious benefits of almond milk, as well as six grams of protein per eight ounces of liquid.
Gevalia's director Tracy Sinclair explains, "Coffee lovers have always been able to count on Gevalia for a rich, never bitter cup of hot coffee, but we know they’re now searching for iced coffee options in the premium space as well." Gevalia's iced coffee with almond milk is ultimately an upscale coffee beverage that on-to-go consumers can feel good about.
Beneficial Iced Coffee
Gevalia Unveils a New Iced Coffee with Almond Milk
Trend Themes
1. Nutritious Iced Coffee - Ready-to-drink coffee infused with healthier ingredients such as almond milk is a growing trend among health-conscious consumers.
2. Protein-enriched Beverages - Innovations that add protein to traditionally protein-lacking beverages, such as coffee, offer an opportunity for entering the health drink industry.
3. Premium Ready-to-drink Coffee - Providing a more upscale ready-to-drink coffee experience, with a focus on taste and quality, can make a mark in the crowded coffee industry.
Industry Implications
1. Beverage Industry - This new trend in coffee-making presents an opportunity for coffee and dairy-alternative manufacturers and distributors to expand their market reach.
2. Health and Wellness Industry - The rise of nutritious and protein-enriched beverages presents an opportunity for the health and wellness industry to serve the increasingly health-conscious consumer.
3. Convenience Store Industry - The convenient, on-the-go nature of ready-to-drink coffee presents opportunities for convenience stores to appeal to customers who seek healthier beverage options.