The new Spring/Summer 2009 ad campaign for Iceberg goes for a sizzling sun theme that defies the name of the brand.
Models Steve Gold and Amber Valletta, wearing lots of lotion, hopefully to protect themselves from skin cancer, were captured by the prolific duo of Mert Alas & Marcus Piggott.
Sun is undeniably the predominant theme of the spring 2009 fashion ad campaigns, as you can see by the trends below.
Implications - The Iceberg Spring/Summer 2009 ad campaign really does use the sun to create some very unique lighting arrangements. The model's body almost seems to be radiating with luminosity. Have a look for yourself at this incredible ad campaign and see how it makes you feel.
Oxymoron Fashion Ads
Sizzling Sun Campaign For Iceberg Spring/Summer 2009
Trend Themes
1. Sun-drenched Fashion - Opportunity to incorporate unique lighting techniques and create a summer-inspired fashion line
2. Skin Cancer Awareness Marketing - Opportunity to raise awareness about sun protection through advertising campaigns and partnerships with skincare brands
3. Sultry Advertising - Opportunity to push boundaries and create bold, attention-grabbing ads that challenge traditional norms
Industry Implications
1. Fashion - Incorporating unique lighting techniques and summer-inspired designs into fashion products
2. Skincare - Partnering with fashion brands to promote sun protection and create new products focused on skin health
3. Advertising - Encouraging brands to take risks and push boundaries by creating bold, innovative ad campaigns that challenge traditional norms