The McDonald's Ice Cream Latte is a limited-edition beverage being launched at participating locations in South Korea to provide consumers with a delicious cafe experience this summer.
The limited-edition drink is crafted with the brand's signature latte that is finished with a swirl of vanilla soft serve ice cream on top. The ingredients are perfect for boosting energy levels, while also delivering a dessert-inspired experience for consumers with a sweet tooth to appreciate.
The McDonald's Ice Cream Latte likely draws inspiration from the Korean iced coffee trend that started several years ago on social media. This saw consumers visiting local convenience stores in Korea where they would combine pre-brewed coffee and a packaged soft serve cone into a cup of ice.
Ice Cream-Topped Lattes
The McDonald's Ice Cream Latte is Available in South Korea
Trend Themes
1. Iced Coffee Trend - The McDonald's Ice Cream Latte likely draws inspiration from the Korean iced coffee trend that started several years ago on social media.
2. Dessert-inspired Beverages - The limited-edition drink is crafted with the brand's signature latte that is finished with a swirl of vanilla soft serve ice cream on top, delivering a dessert-inspired experience for consumers with a sweet tooth to appreciate.
3. Cafe Experience - The McDonald's Ice Cream Latte is being launched at participating locations in South Korea to provide consumers with a delicious cafe experience this summer.
Industry Implications
1. Fast Food - McDonald's, a major player in the fast food industry, is launching the Ice Cream Latte at their South Korea locations.
2. Beverage - The limited-edition Ice Cream Latte is a new addition to the beverage menu at participating McDonald's locations.
3. Convenience Store - The Korean iced coffee trend popularized by social media involved combining pre-brewed coffee and a packaged soft serve cone in convenience store cups.