The ice cream containers designed for 1st A by the Fabula Branding agency tell the story of a first grade couple with a crush on one another. Building off of the school theme, the packaging for the frozen treats is printed with vivid primary colors in purple and yellow. On top of this, the containers and wrappers have an unusually cozy print on them, which looks like a knit.
Each of 1st A's six different ice cream flavors features a different depiction of the story of young love, showing the pair sitting in class together, walking home and blowing bubbles together. One of the cutest details on the ice cream packaging is the UPC code, which has been printed on the shape of a chubby pencil.
Kiddie Crush Packaging
1st A's Charming Ice Cream Containers Convey a First Grade Love Story
Trend Themes
1. Storytelling Packaging - Opportunity for brands to create unique packaging designs that tell a narrative and evoke emotions.
2. School Theme Branding - Potential for businesses to incorporate school-related imagery and colors in their branding to appeal to nostalgic consumers.
3. Creative UPC Codes - Chance for brands to utilize the UPC code as a design element that adds charm and personality to packaging.
Industry Implications
1. Food and Beverage - Innovative packaging strategies for food and beverage companies to engage customers through visual storytelling.
2. Marketing and Advertising - Scope for marketing and advertising agencies to develop unique branding concepts that tap into nostalgia and emotion.
3. Retail and Consumer Goods - Opportunity for retailers and consumer goods companies to differentiate their products through creative and memorable packaging design.