Rain or Shine Ice Cream recently had its ice cream containers, stationery, website and all other aspects of its identity reworked by design company Glasfurd & Walker. Now, the Vancouver-based ice cream shop has more than one way to show off that it has good taste.
The new branding for Rain or Shine playfully uses ice cream cones to form rain drops or rays of sunshine to vibrantly show off its personality and sense of fun. As well as offering a great way to visualize the brand's name, the ice cream cones are also a brilliantly subtle way to suggest that its handmade ice creams are perfect as an all-season treat, no matter what the weather is like. This is especially perfect, considering that Vancouver is known to get a lot of rain.
Weathery Ice Cream Branding
Rain or Shine's Ice Cream Containers Suit Any Season
Trend Themes
1. Playful Branding - Embrace playfulness in branding by using creative visuals to showcase the brand's personality and sense of fun.
2. Visual Storytelling - Leverage visual elements to tell a story and make a strong brand connection with consumers.
3. All-season Products - Offer products that can be enjoyed year-round, regardless of the weather conditions, to cater to diverse consumer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new ways of visually enhancing product packaging and branding to engage consumers on a deeper level.
2. Design and Marketing - The design and marketing industry can provide innovative solutions for integrating playful elements and visual storytelling into brand identities.
3. Hospitality and Tourism - The hospitality and tourism industry can adapt the concept of all-season offerings to attract consumers looking for experiences that are not limited by weather conditions.