This Ice Bucket Challenge costume tutorial by Refinery29 is incredibly simple and fun!
The ALS Ice Bucket Challenge was a widely sanctioned, celebrity endorsed social media craze that raised awareness for Amyotrophic lateral sclerosis (ALS), otherwise known as Lou Gehrig's disease. Everyone from Katy Perry to Matt Damon participated, dumping a bucket of water over their heads (and donating) for a good cause!
Though the ice bucket challenge has only recently settled down, it's not too early to revisit it with this awesome DIY costume. The tutorial instructs you to use lots of eyeliner and non-waterproof mascara, which will run down your face when squirted with saline solution. To keep your hair looking wet all night long, apply an oil cream to freshly showered locks. Finally, finish things off with an DIY ice tray necklace!
Charity Challenge Costumes
The Ice Bucket Challenge Costume Revisits the Social Media Phenomenon
Trend Themes
1. DIY Costumes - The trend of creating do-it-yourself costumes continues to grow, providing opportunities for innovative products and accessories to support this creative process.
2. Social Media Challenges - The popularity of social media challenges presents opportunities for companies to develop unique and interactive marketing campaigns that engage a wide audience.
3. Celebrity Endorsements - The influence of celebrities participating in social media challenges opens up possibilities for brands to collaborate and leverage these partnerships for increased visibility and brand awareness.
Industry Implications
1. Fashion - The fashion industry can capitalize on DIY costume trends by creating innovative clothing and accessories specifically designed for homemade costumes.
2. Cosmetics - Cosmetic companies can develop products tailored for social media challenges, such as long-lasting and waterproof makeup that can withstand various activities and challenges.
3. Marketing and Advertising - The marketing and advertising industry can explore new strategies to create engaging campaigns that incorporate social media challenges and celebrity endorsements to reach a wider audience.