The Ice Barrel is an outdoor accessory for avid athletes or health-conscious consumers alike to help them take an ice plunge on a regular basis after training and beyond. The barrel is characterized by its heavy-duty construction that's ready for placement in your choice of outdoor space and will keep water cool thanks to its UV-resistant design. A study lid further accommodates the insulated design and prevents debris from getting inside, while a nonslip step stool supports getting in and out with ease.
The Ice Barrel only needs to be paired with as much ice as you desire to drop the temperature of the water within and is prefect for daily use. Priced at $1,199, the outdoor barrel-style bathtub has a spigot at the bottom for easy emptying.
Barrel-Style Ice Baths
The Ice Barrel Brings Frigid Bathing to Your Backyard
Trend Themes
1. Outdoor Cold Plunge - The rise of outdoor ice baths presents a disruptive innovation opportunity for companies looking to provide equipment and services for outdoor cold plunge activities.
2. Hygiene-focused Outdoor Wellness - Companies that can offer hygiene-focused design and features for outdoor wellness products like the Ice Barrel could have a disruptive advantage.
3. Personal Wellness Investment - The growing interest in regular personal wellness practices presents an opportunity for companies to create products and services that cater to individuals invested in their own health.
Industry Implications
1. Outdoor Recreation - The Ice Barrel aligns with the outdoor recreation industry, which is experiencing growth due to pandemic-related travel restrictions and more time spent close to home.
2. Athletic Training / Recovery - The Ice Barrel adds a cold plunge option to the world of athletic training and recovery, providing an opportunity for innovation in equipment, facilities, and services to support this practice.
3. Luxury Health and Wellness - The high-end price point and luxurious design of the Ice Barrel suggests the emergence of a new market for luxury health and wellness products that focus on personal investment in health and well-being.