The photo series by photographer Iain McKell called 'Book The New Gypsies' captures modern day travelling nomads. Iain McKell joined a nomadic craftsmen for ten years on the road and was able to capture a world which does not conform to societal norms of living. McKell basically encapsulated the modern day hippie way of life.
Iain McKell has since worked on high fashion campaigns and magazine spreads with Kate Moss. His work is versatile, ranging from shooting hillbillies to super models.
The modern day gypsy hippies in his work are not born into this way of life, but rather choose it. These individuals are usually those working in the festival circuit, selling handmade goods and making money as performing artists. The idea of a gypsy is not a foreign concept, but modern day nomads choose to live self sustainably and completely independently. McKell’s photography captures different types of gypsy nomads, ranging from families to lone individuals. Iain McKell takes captivating fantasy-like images of a world often unexplored.
New Age Gypsy Photography
Photographer Iain McKell Brilliantly Captures a World Often Unexplored
Trend Themes
1. Modern Day Gypsy Nomads - Photographer Iain McKell's work shines a light on the lifestyle and culture of modern day gypsy nomads, presenting opportunities for businesses to create products and services catering to this unique demographic.
2. Self-sustainable Living - The concept of self-sustainable living embraced by modern day gypsy nomads offers disruptive innovation opportunities in industries such as eco-friendly products, off-grid technologies, and sustainable agriculture.
3. Alternative Festival Circuit - The prevalence of gypsy nomads in the festival circuit creates opportunities for businesses to disrupt the traditional event and entertainment industry by catering to the unique needs and preferences of this community.
Industry Implications
1. Photography - The emergence of modern day gypsy nomads presents new opportunities for photography businesses to capture and document their unique lifestyles and experiences.
2. Fashion - The fashion industry can explore partnerships with modern day gypsy nomads to create collaborative collections that blend the freedom and eccentricity of their lifestyle with high fashion aesthetics.
3. Event and Entertainment - By understanding and catering to the needs of modern day gypsy nomads, businesses in the event and entertainment industry can disrupt traditional models and create unique and immersive experiences for this niche market.