OBEY works in collaboration with South Korean fashion label IAB-Studio on a new collection designed for the Fall/Winter 2021 season. The brand focuses on many different facets that center on fashion and design, often working for K-pop stars. The duo now works together to deliver a slew of wearables that are true to both brands' design language.
The collection features a variety of items that are made for the colder seasons of the year. This includes products such as graphic tees, hoodies, Archie cardigans, overshirts, and more. The designs are adorned with the Beenzino face inside of the OBEY emblem in a traditional classic silhouette. The new designs are now available to shop online at OBEY's website.
Colorful Fall-Centric Streetwear
IAB-Studio Joins OBEY on a Fall Collection of Apparel
Trend Themes
1. Fall Streetwear Fashion - Opportunity to collaborate with fashion labels to create seasonal collections of streetwear with unique designs and color palettes.
2. Collaboration Projects - Opportunity to collaborate with other businesses in the fashion industry to create unique and customized collections for customers.
3. K-pop Inspired Fashion - Opportunity for fashion designers to draw inspiration from the fashion styles and trends of K-Pop artists to create apparel that appeals to a wider audience.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to collaborate with other brands or fashion labels to produce unique collections with a seasonal theme.
2. Retail Industry - Opportunity for retail companies to create exclusive partnerships with fashion brands to offer limited edition apparel collections.
3. Music Industry - Opportunity for music artists and labels to collaborate with fashion brands to produce customized apparel inspired by their music brand and artist imagery.