You must watch this 'I Gotta Feeling' lipdub created by 172 communications students at the University of Quebec at Montreal in early September. It's essential. We've seen lipdubs in offices, but never before have we featured a dorm-wide lipdub.
The YouTube description of this 'I Gotta Feeling' lipdub says that the video took just over two hours to film. Judging from the 2.3 million plays the video has gotten (and counting), I'd say it was time well spent.
Implications - The 'I Gotta Feeling' has been a massive YoutTube success, racking up over 2.3 million hits. The 172 communications students at UQAM created a a phenomenal project that will certainly outlast their time at the University. This is simply a fantastic project that I hope to see more of.
Dorm-Wide Lipdubs
UQAM Students Make an Epic 'I Gotta Feeling' Lipdub
Trend Themes
1. Dorm-wide Lipdubs - Expanding the lipdub trend to include more than just offices and commercial settings provides opportunities for creative collaboration in dorms, schools, and other communal living spaces.
2. User-generated Video Content - The popularity and success of this lipdub video demonstrates the potential of user-generated video content, opening up new opportunities for brands and businesses to leverage their audience's creativity to promote their products or services.
3. Viral Videos - The massive success of this lipdub video on YouTube shows the power and potential of viral videos, providing opportunities for businesses and marketers to create shareable and engaging content for their audiences.
Industry Implications
1. Education - The success of the dorm-wide lipdub project highlights the potential for educational institutions to incorporate collaborative and creative projects into their curricula.
2. Entertainment - User-generated video content, such as the 'I Gotta Feeling' lipdub, presents opportunities for the entertainment industry to tap into the creativity and engagement of their audience to produce viral content.
3. Advertising - The popularity of viral videos, like the 'I Gotta Feeling' lipdub, shows the potential for businesses to create engaging and shareable content for their audience as a form of advertising and marketing.