Branded games are popping up everywhere and they also seem to be getting bigger, which is the case with the Hyundai Race game. This high quality racing game is currently being featured on a giant screen in New York City's Times Square.
In promotion of the 2012 Hyundai Veloster, the Hyundai Race game lets people walking through Times Square try their hand at playing a video racing game on a massive digital billboard. All one needs is a smartphone to access the Hyundai Race game; then, you just use your phone to steer the car, tilting it as you would a game controller. Your score and stats will appear on the giant screen after your race is finished.
The Hyundai Race packs a big punch when it comes to supersized advertising and branded gaming. As Steve Shannon, vice president of Marketing, Hyundai Motor America, says, "The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work."
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
Trend Themes
1. Branded Games - Developing branded games for promotional purposes can create immersive advertising experiences.
2. Outdoor Digital Advertising - Utilizing large digital billboards in high-traffic areas like Times Square can captivate and engage a wide audience.
3. Mobile Interactive Experiences - Leveraging smartphones as controllers for interactive games allows for easy access and engagement.
Industry Implications
1. Automotive - Car manufacturers can leverage branded games to promote new models and engage potential customers.
2. Advertising - Companies in the advertising industry can explore the use of outdoor digital advertising for innovative and impactful campaigns.
3. Mobile Technology - Opportunities exist for mobile technology companies to develop interactive experiences that integrate smartphones and large digital screens.