The Hyundai IONIQ 5 Disney100 Platinum Concept has been shown off as a collaboration vehicle between the two brands that commemorates the Disney 100th anniversary. The vehicle comes as a first-ever collaboration from the brands and boasts Disney100 badges along with hidden a Mickey Mouse design in the wheels.The headlight and taillight sections are accented by displays that show off an animated fireworks display that pays homage to the ones found at Disney theme parks.
The Hyundai IONIQ 5 Disney100 Platinum Concept has a pixie dust finish in the moonroof and an interior lighting system that's synchronized for a dazzling effect. An expansive 12.3-inch navigation touchscreen is built into the dashboard to keep drivers connected. A limited number of the vehicle will be put into production.
Cartoon-Branded Concept Cars
The Hyundai IONIQ 5 Disney100 Platinum Concept Has Specialty Branding
Trend Themes
1. Branded Concept Cars - Car manufacturers will increasingly partner with popular brands to create co-branded concept vehicles to create buzz and appeal to niche target markets.
2. Theme Park-inspired Car Features - Car manufacturers may include whimsical design and entertainment features in their vehicles to appeal to consumers who seek unique, immersive experiences.
3. Synchronized Interior Lighting - Car manufacturers may incorporate synchronized lighting features to enhance the interior design and mood of the car, providing an opportunity for innovative lighting technology companies.
Industry Implications
1. Automotive - Car manufacturers can collaborate with popular brands and incorporate unique, theme park-inspired design features into their vehicles to create buzz and drive sales.
2. Entertainment - Entertainment companies can partner with car manufacturers to produce co-branded concept vehicles to celebrate anniversaries, characters, and other milestones, creating new marketing opportunities and revenue streams.
3. Lighting Technology - Innovative lighting technology companies can work with car manufacturers to incorporate synchronized lighting features into their vehicles, enhancing the driving experience and interior design of the car.