Have you ever wanted to take part in a Guinness world record? Sure you have. We all have. But I'm sure you, like most of us, can't throw patience and health concerns to the wind by purposely gaining 700 lbs. or growing six feet worth of hair. The Hyundai Guinness Record Challenge offers a much easier way to get into the coveted book.
For awhile Hyundai (along with fellow car manufacturer Maruti) was organizing an event to have Bangalore receive their first Guinness world record. All one needed to do for the Hyundai Guinness Records challenge was register online at the official site (that and own a Hyundai or Maruti). If you are chosen, you could participate in what hoped to be the world's longest parade of both Hyundai and Maruti cars.
Talk about an easy way to get famous.
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The Hyundai Guinness Record Challenge Rewards You For Being a Car Owner
Trend Themes
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3. Interactive Marketing Campaigns - Disruptive innovation opportunity to develop online campaigns that require ownership of a product to participate, increasing customer engagement and brand loyalty.
Industry Implications
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3. Digital Marketing - Disruptive innovation opportunity to leverage online platforms to create interactive campaigns that generate buzz, promote brand loyalty, and increase customer acquisition.