New York-based retailer KITH works in collaboration with Tommy Hilfiger to rework the iconic Hyperbole Sneakers for the Summer season. The collaborative model draws the archival silhouette originally from the 90s and it boasts similar materials at the construction.
The color palette is updated with Tommy Hilfiger themed hues of white, red, and blue along with its logo. There are also co-branding details throughout the insoles, packaging, tongue, and the outsoles. The chunky uppers are constructed from leather materials in white accented with red paneling informed with mesh materials at the side. The blue tonal details are incorporated at the tongue through mesh materials as well, with a puffy flag logo embroidered at the sides. The latest collaborative KITH x Tommy Hilfiger Hyperbole sneakers are now available for purchase online at KITH.
Co-Branded Chunky Leather Sneakers
KITH and Tommy Hilfiger Rework the Hyberbole Sneakers
Trend Themes
1. Co-branding in Fashion - Fashion brands continue to collaborate to create unique and innovative products
2. Reviving Archival Silhouettes - Brands are capitalizing on nostalgia to create new products and revive past designs
3. Chunky Sneaker Trend - Chunky sneakers continue to be popular among fashion enthusiasts, allowing for experimentation with various colorways and materials
Industry Implications
1. Fashion Retail - Retailers can benefit from partnering with other brands to attract new customers and stay relevant
2. Athletic Footwear - Sportswear brands can expand their offerings and appeal to fashion-conscious consumers by creating chunky, aesthetically pleasing sneakers
3. Marketing and Advertising - Marketing agencies can help brands develop successful collaborations to increase brand exposure and revenue