Nike introduces a new iteration of the Air Huarache sneaker model with the Hyper Grape colorway to join the roster and it retains the retro design elements of the silhouette. Coming in a low-cut silhouette, it is made with a traditional neoprene boot at the base foundation of the construction and then detailed with leather overlaying on top.
The leather features a white hue for a crisp look and the neoprene boot can be seen shining through at the toe boxes. It is wrapped up in the Hyper Grape colorway by the lower heels and the quarter sections of the shoe as black is applied around the collars and throat to add more contrast. The traditional cages are done in black on the sides as the heel rounds out the shoe in Hyper Grape.
Classic Retro-Themed Sneaker Colorways
Nike Delivers a Hyper Grape Colorway of the Air Huaraches
Trend Themes
1. Retro-themed Sneakers - Opportunities for retro-themed sneaker designs with a modern twist
2. Colorway Product Development - Innovation opportunities in creating unique colorways for sneaker models
3. Low-cut Silhouettes - Exploration of designing low-cut sneaker models for a sleek look
Industry Implications
1. Athletic Footwear - Opportunities for athletic footwear companies to offer retro-themed sneakers
2. Fashion - Fashion industry can incorporate retro-themed sneakers into their product lines
3. Sportswear - Sportswear brands can add to their existing sneaker collections with unique colorways