HYKE and PORTER are the latest two forces to work in collaboration as the duo unveils a new capsule of carrying designs made for the Fall/Winter 2022 season. This marks the second season of collaborative looks and the first highlighted the Helmet Bags.
The duo now launches two size options of the 2WAYTOOL BAGS -- this is optioned in the tonal look of black, olive green, and sand. The neutral selection makes it versatile to wear with most outfits and the upcoming bag itself is a signature piece from PORTER. It has a drawstring opening, a short carrying strap, an adjustable shoulder strap, and two large pockets at the front. The exterior has a special tefox material which helps with water-repellance.
Fall-Centric Heritage Bags
HYKE and PORTER Joins Forces on a New Collection of Bags
Trend Themes
1. Fall-centric Heritage Bags - Collaborating on a new line of high-quality heritage bags that are focused for the fall/winter season yields the opportunity for disruptive innovation in the fashion and retail industries.
2. Versatile Tonal Options - Creating neutral-toned options, such as black, olive green, and sand hued bags, for maximum wearability creates an opportunity for disruptive innovation in the fashion and retail industries as they evolve their color palettes to be more understated and versatile.
3. Water-repellent Fabrics - Incorporating water-repellent fabrics such as tefox increases the functionality of heritage bags and creates an opportunity for disruptive innovation within the fashion and materials industries as they shift toward greater functionality in their designs.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the popularity of heritage bags during the fall/winter season and incorporate neutral-toned options and water-repellent fabrics for maximum functionality.
2. Retail Industry - The retail industry can partner with designers to offer collaborative collections that include these versatile heritage bags and aim to meet the shifting consumer demand for more functional and understated designs.
3. Materials Industry - The materials industry can focus on the development of more functional fabrics, such as tefox, to be incorporated into broader fashion designs and open up an opportunity for disruptive innovation within both industries.