Lululemon offers a range of thoughtfully designed running products for women and one of the newest additions to its collection is a hydration vest that specifically considers the needs of female runners. The Enlite Hydraffinity Vest is designed to comfortably hold 1.5 liters of water, which is useful for not just running but also hiking or long-distance cycling.
While Lululemon's team of designers were initially focused on creating a vest that could provide more breast support during a run, it came upon the idea of creating a flexible system for layering. As Audrey Reilly, Lululemon’s SVP of women’s design, says: "Women can wear a more comfortable, less constricting bra, then add on the vest before they head off for their run."
Female-Focused Hydration Vests
Lululemon's Enlite Hydraffinity Vest Supports Female Runners
Trend Themes
1. Female-focused Hydration Products - Disruptive innovation opportunities include creating hydration products tailored to the specific needs of female athletes.
2. Flexible Layering Systems - Opportunities for disruptive innovation lie in developing versatile layering systems that provide comfort and support for various activities.
3. Integrated Sports Apparel - Creating integrated apparel and gear that seamlessly combines functionality and style presents disruptive innovation opportunities for the industry.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can explore disruptive innovation by focusing on creating products that better cater to the needs of female athletes.
2. Outdoor Gear - Opportunities for disruptive innovation in the outdoor gear industry include developing innovative hydration solutions for activities like hiking and cycling.
3. Sports Accessories - Disruptive innovation in the sports accessories industry can involve designing versatile and comfortable products for layering, such as hydration vests.