Ultra-Sheer Hydrating Sunscreens

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The Grown Alchemist Natural Hydrating Sunscreen Boasts Zinc Oxide

The Grown Alchemist Natural Hydrating Sunscreen Broad Spectrum SPF-30 is a lightweight and nourishing formula. The vegan formulation is sheer and lightweight, relying on zinc oxide to provide broad spectrum UVA and UVB protection. In addition to protecting skin, the product also nourishes with ingredients like wrinkle-fading rosehip oil, smoothing parsley seed extract and Tri-Hyaluronan Complex to provide lasting hydration.

Priced at $39, the sunscreen is made with 100% natural ingredients and is 100% reef-safe making it a go-to choice for sustainability-minded skincare fans.

Launched in 2008 by Australian co-founders Keston Muijs and Jeremy Muijs, Grown Alchemist is "a line of scientifically-innovative skincare and bodycare powered by nature and designed for results." The brand prides itself on creating formulas that draw inspiration from biology and cosmetic chemistry, coining the "Bio-Compatible Beauty" trademark.
Trend Themes
1. Natural Sunscreens - As consumers become increasingly conscious of the impact of chemical sunscreens on the environment, there is an opportunity for natural and vegan sunscreens to disrupt the market.
2. Hydrating Sunscreens - The demand for multifunctional sunscreens that not only protect the skin from the sun, but also provide nourishment and hydration continues to rise, presenting an opportunity for innovation in formulation and ingredients.
3. Reef-safe Sunscreens - With growing concern for the impact of chemical sunscreens on coral reefs, there is potential for reef-safe sunscreens to disrupt the market and appeal to environmentally conscious consumers.
Industry Implications
1. Skincare - Skincare companies can capitalize on the demand for natural, hydrating, and reef-safe sunscreens by developing innovative products that meet these consumer preferences.
2. Cosmetics - Cosmetics companies can expand their offerings into the sunscreen market by incorporating natural, hydrating, and reef-safe options into their product lines.
3. Sustainable Beauty - The rise of sustainable beauty presents an opportunity for companies to create sunscreens that not only meet consumer preferences for natural, hydrating, and reef-safe options, but also prioritize eco-friendly packaging and sourcing of ingredients.

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