While Benefit Cosmetics fans know the POREfessional Pore Primer for its mattifying properties and the brightening POREfessional Pearl Primer, the brand is now introducing a third formula that takes the form of a hydrating primer. The POREfessional: Hydrate Primer helps to minimize the look of pores and fine lines, all the while tackling dryness and creating a smooth canvas so that makeup can be applied.
The product boasts the same lightweight and oil-free formula as ever, yet differs from the other previously introduced POREfessional products with ingredients like moisturizing shea butter and hyaluronic acid to attract moisture. The product is capable of providing long-lasting 12-hour hydration.
Increasingly, makeup products are becoming more skincare-like and useful for addressing common skin concerns such as dryness.
Pore-Minimizing Hydrating Primers
Benefit Cosmetics' Newest POREfessional Primer Tackles Dryness
Trend Themes
1. Hydrating Primers - Makeup products are becoming more skincare-like and useful for addressing common skin concerns such as dryness.
2. Long-lasting Hydration - POREfessional: Hydrate Primer provides long-lasting 12-hour hydration.
3. Multi-functional Makeup - Makeup products that offer multiple functions are becoming more popular and desirable.
Industry Implications
1. Beauty - The beauty industry is constantly evolving to create products that not only enhance appearance but also improve skin health.
2. Cosmetics - Cosmetics companies are introducing more multi-functional products that cater to various skin concerns.
3. Skincare - With the increasing trend towards makeup as skincare, the skincare industry can benefit by incorporating makeup-like properties into their products.