Beauty consumers often find themselves making compromises when selecting a concealer, forced to choose between a formula that provides adequate hydration for the under-eye area or one that offers long-lasting coverage—but Fenty Beauty's We’re Even Hydrating Longwear Concealer offers the best of both worlds. As founder Rihanna says, "We’re Even gives you more than what you’re used to. It gives you good-for-you ingredients that hydrate, depuff and brighten, while also giving you that natural-finish coverage that lasts all day."
As the beauty brand that disrupted the industry and set a precedent for representation across the industry, Fenty Beauty offers 50 diverse shades of its newest concealer. The skincare-meets-makeup formula gets its hydrating qualities from unique additions like sodium hyaluronate and prickly pear cactus extract.
Hydrating Longwear Concealers
Fenty Beauty's We’re Even is Brightening, Balancing and Depuffing
Trend Themes
1. Hydrating Longwear Concealers - Fenty Beauty's We’re Even is a disruptive innovation opportunity that offers the best of both worlds with its formula that provides adequate hydration and long-lasting coverage.
2. Representation in the Beauty Industry - Fenty Beauty, known for disrupting the industry, sets a precedent for representation with its diverse range of 50 concealer shades.
3. Skincare-meets-makeup - Fenty Beauty's We’re Even concealer showcases a disruptive innovation opportunity by combining skincare ingredients like sodium hyaluronate and prickly pear cactus extract with makeup.
Industry Implications
1. Beauty - The beauty industry can capitalize on the disruptive innovation opportunity presented by Fenty Beauty's We’re Even concealer, which offers hydrating and long-lasting coverage.
2. Cosmetics - Fenty Beauty's We’re Even concealer provides a disruptive innovation opportunity for the cosmetics industry by offering a diverse range of shades and a skincare-infused formula.
3. Personal Care - The personal care industry can take advantage of the disruptive innovation opportunity through Fenty Beauty's We’re Even concealer, which combines skincare and makeup elements for improved results.