La Mer's Hydrating Infused Emulsion has been in the works for five years and it's been perfected to deliver the brand's signature miracle broth in a new way. As Lauren Waldrum, executive director of global product development at La Mer, revealed to The Zoe Report, "We became Inspired by the ‘Plant Milk’ trend and the constant quest for wellness all around us, and we knew kelp was our unique opportunity to create something truly special. We studied different processes and ways that we could create a first-of-its-kind sensation of milk that would be both ultra-delicate and also uber efficacious."
With micro-milk infused with kelp and soy, the product is a soothing, nourishing and plumping solution for all skin types that's naturally packed with the benefits of superfoods, including plenty of vitamins and minerals.
Lightweight Plumping Hydrators
La Mer's Hydrating Infused Emulsion Soothes & Nourishes All Skin
Trend Themes
1. Plant Milk Trend - The use of plant-based milk alternatives provides an opportunity to develop new skincare products with natural ingredients.
2. Micro-milk Formulations - The development of micro-milk formulations could lead to innovative and effective skincare products.
3. Superfood-based Skincare - Integrating superfoods into skincare formulations provides a unique selling point and innovative product opportunity.
Industry Implications
1. Skincare - Developing innovative, high-quality skincare products utilizing natural, plant-based, superfood ingredients is paramount for success and consumer appeal.
2. Wellness - The intersection of skincare and wellness presents an opportunity for brands to create products that promote overall health and wellbeing.
3. Natural Food Products - Natural food companies and ingredient suppliers could expand into skincare by providing natural, superfood-based ingredients.