There are tons of hydrating creams on the market but this one from Bobbi Brown promises to provide 100 hours of hydration. The new Hydrating Water Fresh Cream boasts immense benefits because it is made of over 70% water and other potent ingredients like hyaluronic acid and hydra-essence. The lightweight and oil-free product is said to "more than double skin’s moisture instantly" and also help to minimize the appearance of pores over time.
The formula also contains probiotic technology to strengthen and repair skin’s moisture barrier, as well as winter rose and fermented clary sage to visibly smooth the skin and calm irritations. The water-based hydrating cream is easy to use, and it can be massaged into the skin both day and night.
Water-Based Hydrating Creams
Bobbi Brown's Hydrating Water Fresh Cream is Made of Over 70% Water
Trend Themes
1. Hydrating Creams - The trend of hydrating creams with high water content and potent ingredients like hyaluronic acid and hydra-essence presents opportunities for developing innovative skincare products.
2. Long-lasting Hydration - The trend of long-lasting hydration, offering up to 100 hours of moisture, provides opportunities for creating disruptive skincare solutions with extended moisturizing benefits.
3. Skin Repair and Smoothing - The trend of water-based hydrating creams with probiotic technology, winter rose, and fermented clary sage presents opportunities for developing products that repair and smooth the skin while providing hydration.
Industry Implications
1. Skincare - In the skincare industry, there are opportunities to develop and market water-based hydrating creams with innovative formulas and long-lasting hydration benefits.
2. Cosmetics - The cosmetics industry can explore the trend of water-based hydrating creams to develop multi-functional products that not only provide hydration but also minimize the appearance of pores and calm skin irritations.
3. Beauty Retail - The beauty retail industry can capitalize on the trend of long-lasting hydration and promote water-based hydrating creams as an essential beauty product for both day and night use.