OVO and outdoor label Canada Goose work in collaboration once again -- unveiling a collection of HyBridge Lite Jackets for the season. The padded jackets are lightweight options to transition into the colder weather approaching. However, the standout element of these jackets are that their lightweight and compact qualities allow it to transform into a crossbody bag as well. This enables simplistic portability if necessary and works for two fashionable functions.
The HyBridge Lite jackets comes in a range of color options including orange, yellow, black, and white -- all of which boast black paneling details, gold hardware, and the OVO owl motif on its chest. The collaborative range will be available starting August 24th online and in-store for both labels.
Transformative Lightweight Jackets
OVO & Canada Goose's HyBridge Lite Jackets Transform into Bags
Trend Themes
1. Transformative Lightweight Jackets - Opportunity to create more multi-functional fashion items that cater to the need for portability and convenience.
2. Padded Compact Gear - Growing trend towards developing items with padded compartments and designated areas, as well as creating compact gear that easily transforms from one useful function to the next.
3. Fashionable Functionality - Increase in the demand for fashion items that not only look good but serve practical functions as well.
Industry Implications
1. Fashion Industry - Creating fashionable, multi-functional items that cater to the trend of convenience and portability.
2. Outdoor Apparel Industry - More emphasis on developing outdoor apparel items that are lightweight and can transform into compact gear, while still serving the purpose of adequate protection from the elements.
3. Luggage Industry - Opportunities to create innovative luggage items with padded compartments and multi-functional features such as converting into wearable, crossbody bags.