This charming commercial for Honda hybrid automobiles uses the song “let it shine†and thousands of car headlights opening and closing to create happy faces until the sun comes up to make us realize the benefits of hybrid automobiles.
The commercial was created by advertising agency Wieden + Kennedy, Amsterdam with creative direction by Jeff Kling.
Implications - Many consumers are exposed to thousands of commercials in any given year, so those companies that put the extra effort into standing out creatively are sure to stand out to their viewers. This ad is a fantastic example of how creative ambition can yield dramatic results, and there is no doubt that an ad like this would be far more likely to be remembered long after being viewed.
Automotive Animations
Honda Conveys Sunny Message With Hybrid Car Smiles
Trend Themes
1. Creative Advertising - Companies that put the extra effort into standing out creatively are sure to stand out to their viewers.
2. Memorable Commercials - Ads that are creatively ambitious are more likely to be remembered long after being viewed.
3. Emotional Branding - Using emotions, such as happiness, can create a strong connection between consumers and brands.
Industry Implications
1. Advertising - The advertising industry can benefit from innovative and creative approaches to capture consumer attention.
2. Automotive - The automotive industry can explore new ways to showcase their products and create memorable experiences for consumers.
3. Marketing - Marketers can incorporate emotional branding strategies to create a strong connection between consumers and brands.