Hyba is the latest activewear brand to hit the market. Montreal-based fashion retailer Reitmans is responsible for the exciting new workout apparel collection. A small selection of Hyba pieces were recently sold in Reitman's retail stores, but the brand now has its own space and 17 locations across Canada.
What makes Hyba different from other activewear labels is its focus and commitment to a variety of health-conscious consumers. The brand caters to three consumer portraits of young women -- the 'Go-Getter,' the 'Mindful Mover' and the 'Fun Seeker.'
While the go-getter might be looking for a higher intensity workout, the mindful mover might be more willing to sign up for a yoga class than a race. Hyba provides different pieces to complement the three styles.
From sweat-absorbing, supportive sport bras to stylish loungewear, Hyba offers a range of designs that are setting the standards high for activewear today.
Personality-Based Activewear
The Hyba Collection Has Something for Every Workout Style
Trend Themes
1. Personalized Activewear - Disruptive innovation opportunity: Develop a platform that allows consumers to customize activewear based on their individual preferences and workout styles.
2. Health-conscious Fashion - Disruptive innovation opportunity: Create a line of activewear that not only looks stylish but also incorporates features that promote health and wellness, such as temperature regulation or moisture-wicking fabrics.
3. Consumer-driven Fitness - Disruptive innovation opportunity: Build an online community or platform where consumers can share their workout preferences and connect with others who have similar fitness goals, while also providing personalized recommendations for activewear based on individual needs.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Partner with activewear brands to incorporate technology into their retail stores, such as virtual fitting rooms or interactive displays, to enhance the customer experience.
2. Sportswear Manufacturing - Disruptive innovation opportunity: Invest in research and development to create advanced materials and technologies for activewear, such as self-cleaning fabrics or energy-harvesting clothing that can charge electronic devices.
3. Fitness Technology - Disruptive innovation opportunity: Develop wearable devices or apps that track and analyze workout data, and integrate with activewear to provide real-time feedback and personalized coaching for optimal performance.