Many people who suffer from dry skin simply avoid face powders but a new wave of hydrating powder products is emerging, with brands like By Terry and products like its Hyaluronic Tinted Hydra-Powder leading the charge. Launching in the fall, this beauty powder introduces a next-gen formula that applies the benefits of hyaluronic acid—that's so often found in skincare products—to makeup. The powder boasts a combination of microfine silica pearls and hyaluronic acid pearls, which help to blur and smooth the surface of the skin, all the while delivering an intense amount of moisture to keep skin feeling comfortable.
Although hydrating products used to only take the form of creams, lotions, mists and other liquid-like products, consumers are now being introduced to setting powders that share cooling and hydrating benefits.
Ultra-Hydrating Beauty Powders
By Terry's Hyaluronic Tinted Hydra-Powder Maintains Moisture
Trend Themes
1. Hydrating Beauty Powders - New wave of hydrating beauty powders are emerging with next-gen formulas, incorporating skincare benefits into makeup.
2. Combination of Silica Pearls and Hyaluronic Acid - Beauty powders boasting a combination of microfine silica pearls and hyaluronic acid pearls are blurring and smoothing skin while delivering an intense amount of moisture.
3. Incorporating Skincare Into Makeup - Beauty brands are now introducing setting powders with cooling and hydrating benefits that incorporate skincare into makeup.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is introducing innovative new products that blur the line between skincare and makeup, with hydrating beauty powders gaining in popularity.
2. Cosmetics - Cosmetics companies are exploring new formulas and ingredients to develop beauty powders with added skincare benefits to set themselves apart.
3. Natural and Organic Beauty - As consumers seek out natural and organic beauty solutions, hydrating beauty powders with natural ingredients like hyaluronic acid and silica are growing in demand.