The HW Carter & Sons Spring/Summer 2013 line stays true to the lengthy American history of the brand while taking playful risks with a bright 50s-inspired color palette. This collection is full of versatile pieces that can be dressed up or down. The designers do a great job of tailoring the garments and keeping the work wear feel that this brand has long been known for.
HW Carter & Sons was founded in 1859 in New Hampshire. A truly American work wear brand, HW Carter & Sons’ deep American heritage shows through its most recent designs. Lead designer Greg Chapman executes this collection in a way that respects Henry Carter’s rich legacy.
Building on its sterling work wear reputation, the HW Carter & Sons Spring/Summer 2013 line has the quality and character of American history for the 21st century.
Playfully Sophisticated Workwear
HW Carter & Sons Spring/Summer 2013 Line is Influenced by America
Trend Themes
1. Workwear Revival - The trend of revitalizing classic workwear styles is on the rise, presenting opportunities for brands to update and modernize traditional designs.
2. Bold Color Palettes - Incorporating bright and playful colors into workwear collections can attract a younger audience and add a touch of personality to traditional styles.
3. Versatility in Design - Designing workwear pieces that can be dressed up or down allows for more flexibility in customers' wardrobes, creating a demand for multifunctional garments.
Industry Implications
1. Fashion - Fashion brands specializing in workwear can tap into the trend of revitalizing classic styles and add a modern twist to traditional designs.
2. Manufacturing - Manufacturing companies that produce workwear garments can explore opportunities to create versatile pieces that meet the needs of modern consumers.
3. Retail - Retailers that stock workwear collections can prioritize brands that offer bold color palettes and versatile designs to attract a wider range of customers.