Originally conceived in New York, now based in Los Angeles, streetwear brand 'Hellz' has dropped the second installment of its Spring/Summer 2014 collection, titled 'HVN & HLZ.'
The brand has stayed committed to providing bold yet feminine streetwear since 2005, citing its inspiration as the "onggoing rebellion counter-culture of the New York gritty streets to the sexploition flicks of the 1960s and 1970s." This particular collection, which you can browse in the accompanying lookbook, continues to provide eye-catching yet wearable garments that will translate from coast to coast. The athletic silhouettes are complemented by an edgy street aesthetic.
The lookbook, featuring Cenit Nadir, was photographed by Taryn 'TeekTheSneak' Anderson. Nadir's makeup was applied by the talented Melissa Abad.
Rebellious Feminine Streetwear
The Hvn and Hlz Lookbook Has a Bi-Coastal Flavor
Trend Themes
1. Rebellious Feminine Streetwear - Opportunity for streetwear brands to incorporate bold yet feminine designs that appeal to rebellious women.
2. Bi-coastal Fashion - Potential for fashion brands to create collections that resonate with consumers on both the East and West Coast.
3. Athleisure Aesthetics - Chance for brands to combine athletic silhouettes with edgy street aesthetics in their designs.
Industry Implications
1. Streetwear - Streetwear brands can embrace rebellious feminine styles to attract a wider customer base.
2. Fashion - Fashion brands can explore the concept of bi-coastal fashion to tap into the diverse tastes of consumers in different regions.
3. Makeup - Opportunity for makeup artists and brands to create looks that complement the edgy street aesthetic of rebellious streetwear.