American outdoors wear brand Timberland has teamed up with the U.K.-based clothing rental platform HURR to launch its first-ever rentable clothing collection. The new Fall/Winter 2021 rental collection represents a broader move by the brand to promote conscious consumerism.
Founded in 2017, HURR has been on a mission to curb the impact of fast fashion by working closely with major brands, providing them with a sustainable method for releasing their clothing. Timberland's partnership with HURR marks the company's first foray into the growing market of rental-based fashion.
The collection itself includes a wide range of styles and garments including puffer jackets, camo sweaters, fleece zip-ups, and more. All of the items will be offered to shoppers for a four-day rental with prices starting at approximately $23 USD.
Rentable Clothing Collections
Timberland Partners With HURR to Launch First-Ever Rental Collection
Trend Themes
1. Rentable Clothing Collections - Timberland and HURR's partnership represents a growing trend towards rental-based fashion, promoting conscious consumerism.
2. Sustainable Fashion - HURR's mission to curb fast fashion through sustainable methods creates disruptive innovation opportunities.
3. Circular Economy - The introduction of rental-based fashion supports the shift towards a circular economy, reducing waste and environmental impact.
Industry Implications
1. Fashion and Apparel - The growth of rental-based fashion presents opportunities for brands in the fashion and apparel industry to adopt sustainable practices.
2. Retail and E-commerce - The rental-based fashion model opens up new opportunities for e-commerce and retail businesses to diversify their offerings and appeal to conscious consumers.
3. Logistics and Supply Chain - New logistics and supply chain solutions will be needed to support the rental model of fashion, creating opportunities for innovation and disruption.