Hungerford Hill is a wine company based in Australia that was in desperate need of a rebranding strategy. To achieve this, they hired amplified industries to help, and went with a fish-inspired look.
Fishcage is the name of the specific brand they were looking to update, so it makes sense to place the animal on the front. The illustration is placed on a white background, with more cursive writing for the name above. Overall it is quite minimalist with nothing too extravagant, but this approach works well for the company. This way consumers are faced mostly with the name of the brand and the fish caught up by a wire below, which is enough to grab their attention.
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
Trend Themes
1. Minimalist Packaging - Minimalist packaging designs that focus on simplicity and clean aesthetics are gaining popularity in the wine industry, providing an opportunity for rebranding strategies.
2. Nature-inspired Branding - Brands incorporating nature-inspired elements, such as animals, in their packaging design are creating a unique and eye-catching visual identity, offering a disruptive innovation opportunity for wine companies seeking rebranding.
3. Attention-grabbing Illustrations - Packaging designs featuring attention-grabbing illustrations, like the fish caught up by a wire, are becoming a trend in the wine industry, providing opportunities for branding strategies that captivate consumer attention.
Industry Implications
1. Wine Industry - The wine industry can explore minimalist packaging designs and nature-inspired branding to revamp their visual identity and capture consumer interest through unique packaging strategies.
2. Design and Branding Agencies - Design and branding agencies can offer their expertise to wine companies looking to rebrand by incorporating attention-grabbing illustrations and minimalist packaging designs that align with current industry trends.
3. Consumer Goods Industry - The consumer goods industry, particularly wine retailers and distributors, can tap into the demand for nature-inspired branding and minimalist packaging designs to differentiate their products and stand out in a competitive market.