humble warrior's Mango Turmeric, Pomegranate Hibiscus and Pineapple Ginger beverages are flavorful and functional, and they were created as a better-for-you, plant-based alternative to traditional carbonated soft drinks. These drinks boast 80% less sugar than their conventional counterparts, plus they are boosted by a daily dose of Vitamin C.
The refreshing canned beverages boast five plants per can, including ingredients for vitality such as ginger and turmeric root, acerola cherry and mango in the case of the Mango Turmeric variety. Rosemary extract, cinnamon bark and antioxidant-packed hibiscus extract are also included in other formulas.
According to humble warrior, its health-focused range specifically speaks to men and women between the ages of 35 to 54 and it sees this group as underserved when it comes to healthy carbonated soft drinks.
Functional Fizzy Drinks
humble warrior's Better-for-You Soft Drinks Contain a Dose of Vitamin C
Trend Themes
1. Functional Soft Drinks - Disruptive Innovation Opportunity: Develop new flavors and formulations for functional soft drinks that offer a healthier, plant-based alternative to traditional carbonated soft drinks.
2. Low-sugar Soft Drinks - Disruptive Innovation Opportunity: Develop innovative ways to reduce the sugar content of soft drinks while still maintaining taste and functionality.
3. Vitamin-infused Beverages - Disruptive Innovation Opportunity: Explore the use of various vitamins and minerals to create functional beverages that offer additional health benefits to consumers.
Industry Implications
1. Beverage Industry - Disruptive Innovation Opportunity: Expand the functional soft drink category and develop new products to cater to a growing consumer trend of health-conscious beverage choices.
2. Plant-based Food Industry - Disruptive Innovation Opportunity: Develop new plant-based ingredients that can be used in functional soft drinks to offer more options to consumers seeking healthier alternatives.
3. Health & Wellness Industry - Disruptive Innovation Opportunity: Collaborate with beverage companies to create functional soft drinks that align with consumers' growing interest in health and wellness products.