The Humanity 2.0 capsule collection by business leader and philanthropist Masai Ujiri, Canadian luxury designer Patrick Assaraf and Canadian menswear retailer Harry Rosen builds upon the #ThatsHumanity movement initiated by Ujiri in 2020. The 10-piece athleisure collection is grounded by diversity, inclusion, community partnership and the fight for the equality of all. These values are beautifully represented through fashion and backed by a donation to community partner Water First Education & Training Inc. and its mission to provide safe, clean water access to all.
Within the capsule collection, consumers will find pieces like hoodies, T-shirts and a full-zip Humanity logo merino sweater that will only be available for a limited time around the holiday season. This capsule collection will be sharing physical and virtual shelf space with lines from emerging BIPOC designers Bohten and Aller Retour.
Mission-Driven Athleisure Capsules
The Humanity 2.0 Capsule is Backed by an Important Message
Trend Themes
1. Mission-driven Athleisure - There is an opportunity for companies to create athleisure collections that reflect values of diversity, inclusion, and community partnership.
2. Socially Conscious Fashion - Fashion companies can build upon the growing trend of socially conscious fashion by supporting important causes and communicating their values through their collections.
3. Limited-time Fashion Collections - Creating limited-time collections can help build hype and exclusivity around a brand, while also encouraging consumers to make purchases before the items are no longer available.
Industry Implications
1. Fashion - Fashion companies have the opportunity to create mission-driven collections that align with their values and support important causes, while also building hype around their brand through limited-time releases.
2. Athleisure - Athleisure companies can differentiate themselves in the market by creating collections that go beyond just fashion and also promote important social causes and values.
3. Retail - Retailers can attract socially conscious consumers by partnering with mission-driven fashion brands and offering limited-time collections that are exclusive and create a sense of urgency to buy.