Streetwear imprint HUMAN MADE continues to launch new capsules for the season and the latest is 'Human Testing.' This is a special collection that is made in collaboration with rapper A$AP Rocky. It recently launched with a focus on the rapper's third studio album as inspiration, 'Testing' thus landing on the namesake of the collection.
There are four styles that make up the Human Testing collection, kicking off with the most notable varsity jacket, continued with the black denim jacket, the hoodies, tees, and trucker hat. The color palette is rooted in bright yellow, white, and black, which is inspired by crash test dummy and target emblems. Branding details round out the design with visuals of the overarching theme.
Rapper Collaborative Streetwear Designs
HUMAN MADE Taps A$AP Rocky on the Human Testing Capsule
Trend Themes
1. Collaborative Streetwear - As streetwear continues to gain popularity, the trend of collaborations between fashion brands and musicians, celebrities, and artists is becoming more prominent, presenting an opportunity for new and unique designs.
2. Capsule Collections - The rise of capsule collections, which are limited edition collaborations between brands and personalities, is a trend that allows brands to offer something exclusive and different from their regular collections.
3. Incorporating Music Into Fashion - By integrating music themes and motifs into their designs, fashion brands can appeal to a growing audience that values both music and fashion, while creating a new form of merchandising for musicians.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of streetwear and the emergence of collaborative streetwear collections to create innovative and exclusive products that will appeal to a younger audience.
2. Music - The music industry can explore the potential of collaborations with fashion brands to create new revenue streams, promote their artists, and expand their reach to fans beyond traditional music channels.
3. Retail - Retailers can capitalize on the trend of capsule collections to offer exclusive products that drive foot traffic and sales, while also creating buzz and excitement around the brand.