What happens when life imitates computer games? The Human Snake happens! The stop-motion video is actually a viral ad for the Nokia N-Gage campaign.
Despite it being an ad, the Human Snake video is so well done, it's a welcome addition to Trend Hunter's collection of stop-motion videos, some of which can be seen below.
It was created by Get Out And Play who have an awesome "making of" portion on their site.
"Snake is a mobile gaming classic - in fact it is the most played computer game of all time," Get Out and Play says. "So why not get out and play the snake for real?
"And no, we are not using any special effects or computer graphics. It is just 1000 people moving in the street - frame by frame and step by step."
It's a fun video, and all set to a Mario-style soundtrack.
Here's some more cool stop motion:
Stop-Motion Human Snake
Nokia N-Gage Ad Uses 1000 People
Trend Themes
1. Stop-motion Videos - Creating captivating stop-motion videos can be a disruptive innovation opportunity for advertising campaigns.
2. Viral Advertising - Leveraging viral videos as a marketing tool can be a disruptive innovation opportunity for brands to reach a wider audience.
3. Real-life Game Experiences - Designing real-life game experiences can be a disruptive innovation opportunity to engage consumers and create memorable experiences.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can capitalize on creating captivating stop-motion videos to promote brands and products.
2. Entertainment - The entertainment industry can leverage viral videos as a marketing tool to generate buzz and attract audiences to movies, TV shows, and live events.
3. Gaming - The gaming industry can explore the concept of real-life game experiences to offer unique and immersive gameplay opportunities to players.