Agent Provocateur in New York's Soho is using human female mannequins in store windows. Consider it similar to the Red Light District in Amsterdam done tastefully.
At first glance, it's hard to tell whether the women are real or not. Covered in a white powder, they look as though they are fake, but then a deeper look at their expressions makes one take a second look. The revealing factor is when they move and strike a different pose.
It's hard to be certain if this method is cost effective for Agent Provocateur, but as a business model, the female mannequins sure make viewers want to try on the lingerie. Not only do viewers see what the nickers look like on a real woman, but the women exude a sense of happiness, making potential buyers feel the love associated with the clothing.
Real-Life Mannequins
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Trend Themes
1. Human Mannequins - Opportunity for retailers to use realistic human mannequins to create an immersive and engaging shopping experience.
2. Interactive Displays - Potential for interactive mannequins that respond to customer engagement, showcasing different poses and movements.
3. Emotional Connection - Advantage of creating emotional connections with customers by utilizing lifelike mannequins that evoke happiness and desire.
Industry Implications
1. Retail - Implementing human mannequins can differentiate and enhance the shopping experience, increasing customer interest and sales.
2. Fashion - Fashion brands can use realistic mannequins to showcase their clothing in a more relatable and experiential way, enticing customers to make purchases.
3. Visual Merchandising - Opportunity for visual merchandisers to leverage human mannequins as a tool to create unique and captivating displays that grab attention and generate buzz.