It looks like the Hugo Boss Orange Fall 2011 ad campaign has decided to encourage some innocent horseplay. A cheeky campaign, it is full of playful poses, lighthearted looks and city sights. Considering that Orange is Hugo Boss's more urban, casual line, it is no surprise that they took this route. As though inspired by Diesel's much talked about Be Stupid ad campaign, it has the same careless and quirky quality about it.
Shot by fashion photographer Matt Jones, the Hugo Boss Orange Fall 2011 ad campaign stars fun-loving models Eniko Mihalik, Dree Hemingway and Lily Donaldson. Through their commitment to all things fun, they are able to give life to the otherwise safe styles in the Hugo Boss Orange collection.
Cheeky Fashion Campaigns
The Hugo Boss Orange Fall 2011 Ads are Full of Playful Poses
Trend Themes
1. Innocent Horseplay - Disruptive innovation opportunity: Creating fashion campaigns that embrace playful and lighthearted poses to engage consumers in a fun and memorable way.
2. Careless and Quirky - Disruptive innovation opportunity: Infusing fashion campaigns with a careless and quirky quality to stand out in a saturated market and attract younger, trend-conscious audiences.
3. Commitment to Fun - Disruptive innovation opportunity: Showcasing models who exude a genuine commitment to all things fun, showcasing a brand's ability to connect with consumers on a more relatable and joyful level.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Revolutionizing the way fashion campaigns are executed by incorporating playful and quirky elements to grab attention and create a lasting brand impression.
2. Urban Fashion - Disruptive innovation opportunity: Reinventing urban fashion by infusing it with a sense of innocent horseplay and lightheartedness, appealing to consumers seeking unique and refreshing styles.
3. Casual Apparel - Disruptive innovation opportunity: Redefining casual apparel by promoting fun-loving models and incorporating playful elements, making the brand more appealing to individuals looking for relaxed and expressive fashion choices.