Twisted mountain roads and zooming sports cars. Now, you wouldn’t think of taking a walk down that road, would you? But that is exactly the dynamic backdrop of the new Spring Summer 2009 ad campaign for Hugo Boss Black.
Photographed by the incomparable Mario Testino, the ads feature rising beauty Toni Garrn and two unidentified male models as glamorous travelers who opt to get some fresh air by taking a walk in the middle of that dangerous road.
While Testino played paparazzo for the new Michael Kors ads (see below), he takes charge and gets the shot face to face here.
Dangerous Mountain Roads Ads
Hugo Boss Black Spring 2009 Campaign Gets Ballsy
Trend Themes
1. Mountain Road Adventure Apparel - Opportunity for apparel companies to create innovative and functional clothing for individuals drawn to adrenaline-inducing outdoor activities like walking on mountain roads.
2. Luxury Car Travel Experience - Opportunity for luxury car companies to offer customers more than just the traditional driving experience by providing luxury car tours on mountain roads.
3. Creative Advertising Photography - Opportunity for photographers to showcase their creativity and challenge societal norms with unconventional advertising photography like the Hugo Boss Black Spring 2009 campaign.
Industry Implications
1. Apparel - The apparel industry can capitalize on the concept of adventure while staying functional and safe for the consumer.
2. Luxury Car - The luxury car industry can take advantage of the allure of adventure sports in their marketing by creating luxury car tours on mountain roads.
3. Media and Advertising - The advertising industry can generate more revenue by exploring unconventional and creative forms of photography like the Hugo Boss Black Spring 2009 campaign.