The HUF Fall/Winter 2012 lookbook shows off the brand's casual street wear in the most natural of environments. This pictorial was shot in the American Museum of Natural History in New York City, and the sublime exhibits are an awe-inspiring background for the brand's clothing.
Instead of shooting the HUF Fall/Winter 2012 lookbook with a focus on the overall look of the collection, photographer Brian Kelley focused on individual items. Snap-back caps and sneakers get the spotlight in front of amazing backdrops, like towering T-Rex skeletons and ferocious taxidermy tigers. The combination of focus on individual items and interesting backdrops makes for a lookbook that gets across the style of HUF with some alluring images.
You can find the items in the HUF Fall/Winter 2012 lookbook on the HUF online store now.
History Exhibit Fashion Pictorials
HUF Fall/Winter 2012 Lookbook Shot During Night At the Museum
Trend Themes
1. Fashion Eye-candy Exhibits - Creating clothing pictorials in various exhibitions can attract more clients.
2. Product-centered Lookbooks - A photo shoot that highlights specific items rather than the whole collection can create a different outlook for the brand.
3. Museum as a Fashion Shoot Venue - Using museums as a backdrop for fashion photo shoots can create an interesting, unique ambience.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from taking product-centered lookbook photographs.
2. Museum Industry - Museums could benefit from partnering with fashion brands to provide unique venue settings.
3. Photography Industry - Photographers with an eye for museum exhibits could offer their services to fashion brands seeking unique backdrops.